We at MaaS believe it’s time for transport to move on and get smarter. As the world’s first ever mobility as a service operator, we’re set to make the biggest change in transport since affordable cars came to market.

Our aim is to provide people an alternative to owning a car – an alternative that is not just equally good, but much better. By fulfilling people’s every travel need, complemented by attractive value added services, we are enabling a future of easy, efficient and sustainable mobility.

Executive board

Sampo Hietanen

CEO, Founder
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Chief Executive Officer, Founder

Pioneer of the MaaS concept with 10+ years of executive experience in civil engineering and intelligent transportation fields. Established several international transportation industry businesses

Kaj Pyyhtiä

Chief Customer Experience Officer, Founder
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Chief Strategic Partnership Officer, Co-Founder

Proven business leader and marketing specialist with 17+ years of experience across global corporations and start-ups. Responsible for customer experience, service, product design, user acquisition, marketing and communications.

JP Tanhuala

General Counsel
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Chief Corporate Development Officer

15+ years legal counsel and managerial experience related to mobile applications and ecosystems.

Chris Halloran

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Chief Financial Officer & HR

18+ years in financial controller and high-level finance executive roles across innovation & insurance.

Esa-Pekka Nykänen

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Chief Marketing Officer

20 years+ of experience in experiential marketing, communications, digital marketing strategy and planning.

Satu Kantola

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Chief Product Officer

Business and financial model simulation specialist with product development, R&D, innovation and BD experience.

Sami Pippuri

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Chief Technology Officer

Architect of the Whim platform. 15+ years in transportation, telecoms, media and cyber security.

Esra Özbay

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Chief Operations Officer


30+ years in establishing, spearheading and turning around companies in complex and highly regulated industries.

Supervisory board

Vesa Silaskivi – independent member, Chairman of the Supervisory Board

Kazuoki Matsugatani – nominated by Denso International Europe B.V.

Patrizia Niehaus – nominated by Toyota Financial Services Corporation

Mehmet Okur – nominated by Swiftcom Teknoloji

David Lainé – nominated by Transdev Group SA

Michael Kainzbauer – nominated by Aioi Nissay Dowa Insurance Company Limited

Esra Özbay – nominated by Karsan Otomotiv

Tommi Tähtinen – nominated by minor shareholders

Investors