Sampo Hietanen, one of the ‘fathers’ of the idea of Mobility as a Service (MaaS) has been selected as the new CEO of the first Mobility as a Service company in the world. Hietanen’s appointment has been prompted by new investment in the project. The initial of investors include eight companies, four of which are international and four Finnish, led by the French transportation giant Transdev (part of the Veolia group). For this he has resigned as the CEO of ITS Finland.
Sampo Hietanen aims to roll-out on a nationwide scale in 2016:
– About a year ago we launched an open call to anyone who wanted to join us and make a business plan and see if there really is a place for this, and the business plan looked more promising than even we expected. So quite fast a company was born, which has just got its funding to do the minimum viable product. With me being a father of the MaaS concept, they presented the opportunity of becoming an actual founder and CEO of this company. I couldn’t say no.
– What we want to prove in 2016 is that, from one subscription you have access to all, and we’re going to prove that it’s doable right across Finland in cities as well as in rural areas – and beyond Finland in two other interesting areas. We want prove that we can beat the service level of a car. Or at least be comparable to it. We want to show that people want it, not just that we can do it.
– Two years ago I would have said, yes it’s doable in 2020 or something, but in fact dreams can come true way faster than you think
His new role will be effective from the end of January 2016.